I have one thing to say today and one thing only. If I ever get to such an advanced state of delusion and paranoia that I actually invest twenty pounds or more of my hard earned cash in a pot of anti wrinkle cream (or age reversal moisturing products as they’re tactfully labeled to avoid the W word.) If that occurs, then you, dearest readers of this blog, have my express permission to shoot me. I think if I ever sink to such a moral and intellectual low, even if I am starting to have a face like an elephants behind, then I will be so far gone and so far removed from sanity that the only kind thing to do would be to put me out of my misery.
Seriously though, I was waiting for a phone call this lunchtime and eased the hanging around by watching some daytime TV. This is something I have an explicit policy not to do, but hell, I was feeling rebellious and bored and thought ‘fuck it’. In hindsight, I wish I had thought ‘read Shakespeare’ or ‘listen to the new Grinderman album’ (which is excellent by the way) or even ‘go for a shit’ but no, instead I thought “let’s watch ‘This Morning.’ That will kill a few minutes.” Anyway, I didn’t even get as far as watching Fern Whatsherface and Suited Man because when I switched on it was the adverts. In one break there were about three commercials for anti aging products, each more stupid than the last. By the time I turned the TV off five minutes later I had lost faith in humanity. Not middle aged women; in some ways they’re the people I blame the least. They’re just the victims of this stupid manipulative, pseudo scientific, anti integrity, paranoia feeding and hate spreading propaganda. As express targets of this highly charged emotional headfuckery, I feel that sort of diminishes their responsibility to see through it. But why are we, as sons and daughters and friends of these women not attempting to point out the whole stupidity of the ridiculous scientific claims the adverts make, why are we not telling them the truth? Why do we buy them these products for Christmas even when we personally think they are nonsense? At the risk of sounding weird why do I, when I go home to stay for weekends, always sneakily have a sniff of my mum’s moisturiser that she keeps on the bathroom shelf and feel comforted? Hell, why are we not complimenting their wrinkles, they’re only folded bits of skin after all?
I have been thinking about these questions, and whilst things like career advancement, fashion and social pressures answer some of the questions, the answer that cuts right to the heart of the matter is expressed in the following equation
Age + wrinkles= imminent death.
Most people are terrified of death. Most people are also terrified of their wives, their girlfriends, their friends or their mothers dying. We love them, we need them. Wrinkles are a very visable sign of the aging process and therefore transform the hidden taboo of death into an surface marker of decay that nobody can ignore. We generally recoil at things that are taboo. Including wrinkles. What an anti wrinkle cream offers, in a not so subtle way, is a magic potion, complete with a modern scientific formula, that promises to prolong life and maybe even elude death. It’s very, very seductive and cuts right to the core of our psyches. So even if we suspect it might be nonsense we all play ball. Hence the multi billion pound industry. Hence ‘Oil of Olay’ being the number one Christmas present for mums. After all, it’s morbid to dwell on death. Much better to pretend aging and death isn’t happening, and now you have a secret weapon to help you. Much better to act like an ostrich than face the fact that life is, as my meditation teacher jokes, a ‘100% terminal sexually transmitted disease’. There ain’t no potion that’s going to help cure it, let alone a face cream based on ‘Aloe Vera and micronutrients from crushed pearls’.
WE ARE ALL GOING TO DIE. YOUR LOVED ONES ARE GOING TO DIE.
YOU ARE GOING TO DIE.
The Buddha said,
‘Contemplate death like your turban is on fire’
I doubt wiser words have ever been said. As a culture we need face our own mortality. We hide signs of aging with creams and under layers of botox, foundation and makeup. Then, as the ‘disease’ progresses we commit atrocities like locking those 'suffering' from its advanced stages in virtual prisons letting them rot unseen and unheard. Rather than doing this, we should listen to the dying man, talk to the old woman, prepare ourselves for what, one day we will all have to go through. If we did it with great urgency rather than telling ourselves we’re Peter Pans, then maybe we would have a more peaceful death and a less delusional life. One thing I can tell you for sure, this Christmas my mother isn’t getting her usual Boots moisturiser wrapped under the tree. And one of these days, when I’m feeling brave enough, she’s going to get a compliment on her wrinkles.
Seriously though, I was waiting for a phone call this lunchtime and eased the hanging around by watching some daytime TV. This is something I have an explicit policy not to do, but hell, I was feeling rebellious and bored and thought ‘fuck it’. In hindsight, I wish I had thought ‘read Shakespeare’ or ‘listen to the new Grinderman album’ (which is excellent by the way) or even ‘go for a shit’ but no, instead I thought “let’s watch ‘This Morning.’ That will kill a few minutes.” Anyway, I didn’t even get as far as watching Fern Whatsherface and Suited Man because when I switched on it was the adverts. In one break there were about three commercials for anti aging products, each more stupid than the last. By the time I turned the TV off five minutes later I had lost faith in humanity. Not middle aged women; in some ways they’re the people I blame the least. They’re just the victims of this stupid manipulative, pseudo scientific, anti integrity, paranoia feeding and hate spreading propaganda. As express targets of this highly charged emotional headfuckery, I feel that sort of diminishes their responsibility to see through it. But why are we, as sons and daughters and friends of these women not attempting to point out the whole stupidity of the ridiculous scientific claims the adverts make, why are we not telling them the truth? Why do we buy them these products for Christmas even when we personally think they are nonsense? At the risk of sounding weird why do I, when I go home to stay for weekends, always sneakily have a sniff of my mum’s moisturiser that she keeps on the bathroom shelf and feel comforted? Hell, why are we not complimenting their wrinkles, they’re only folded bits of skin after all?
I have been thinking about these questions, and whilst things like career advancement, fashion and social pressures answer some of the questions, the answer that cuts right to the heart of the matter is expressed in the following equation
Age + wrinkles= imminent death.
Most people are terrified of death. Most people are also terrified of their wives, their girlfriends, their friends or their mothers dying. We love them, we need them. Wrinkles are a very visable sign of the aging process and therefore transform the hidden taboo of death into an surface marker of decay that nobody can ignore. We generally recoil at things that are taboo. Including wrinkles. What an anti wrinkle cream offers, in a not so subtle way, is a magic potion, complete with a modern scientific formula, that promises to prolong life and maybe even elude death. It’s very, very seductive and cuts right to the core of our psyches. So even if we suspect it might be nonsense we all play ball. Hence the multi billion pound industry. Hence ‘Oil of Olay’ being the number one Christmas present for mums. After all, it’s morbid to dwell on death. Much better to pretend aging and death isn’t happening, and now you have a secret weapon to help you. Much better to act like an ostrich than face the fact that life is, as my meditation teacher jokes, a ‘100% terminal sexually transmitted disease’. There ain’t no potion that’s going to help cure it, let alone a face cream based on ‘Aloe Vera and micronutrients from crushed pearls’.
WE ARE ALL GOING TO DIE. YOUR LOVED ONES ARE GOING TO DIE.
YOU ARE GOING TO DIE.
The Buddha said,
‘Contemplate death like your turban is on fire’
I doubt wiser words have ever been said. As a culture we need face our own mortality. We hide signs of aging with creams and under layers of botox, foundation and makeup. Then, as the ‘disease’ progresses we commit atrocities like locking those 'suffering' from its advanced stages in virtual prisons letting them rot unseen and unheard. Rather than doing this, we should listen to the dying man, talk to the old woman, prepare ourselves for what, one day we will all have to go through. If we did it with great urgency rather than telling ourselves we’re Peter Pans, then maybe we would have a more peaceful death and a less delusional life. One thing I can tell you for sure, this Christmas my mother isn’t getting her usual Boots moisturiser wrapped under the tree. And one of these days, when I’m feeling brave enough, she’s going to get a compliment on her wrinkles.
